Growth and change are signs of a healthy organization but also come with challenges. At CBE Companies, we know that how we lead through those moments matters just as much as the outcomes we achieve.
Change, especially in today’s world, isn’t optional; it’s constant. But with the right leadership approach, change becomes an opportunity to evolve, realign with purpose, and build something stronger. Leading through growth and transformation requires clarity, adaptability, and an unwavering focus on people.
Establishing a Clear Vision and Strategy
Every successful transformation starts with a clearly defined vision. As leaders, it’s our responsibility to anchor teams in why we’re growing, where we’re going, and how we’ll get there together.
At CBE, our strategy is built on intentionality. Growth isn’t just about size—it’s about increasing value for our clients, expanding opportunities for our people, and delivering on our mission in new and impactful ways. We don’t grow for the sake of growth—we grow with purpose.
Communicating Through Change
Change without communication creates uncertainty. One of the most important things we can do as leaders is to keep the conversation open, honest, and consistent—especially during periods of transformation.
Each quarter, we host a company-wide VTO (Vision/Traction Organizer) meeting where we discuss business performance, key initiatives, and future goals. It’s not just a presentation—it’s a two-way conversation. Employees are encouraged to submit questions ahead of time or ask them live, and we take the time to answer every one openly and honestly.
Sometimes, the questions are tough: Why are we changing this process? How will this impact the company? What’s the long-term vision? And that’s exactly why this dialogue matters. These conversations help us clear up confusion, ease anxieties, and ensure everyone understands the “what” and the “why.”
Fostering Agility and Adaptability
The growth path isn’t linear. It requires a willingness to pivot, test new ideas, and make informed decisions quickly. One of the most valuable traits in today’s leadership landscape is agility, and that applies to mindset and operations.
We encourage teams at every level to embrace change with flexibility and curiosity. We create space for innovation, welcome diverse perspectives, and learn from what works (and what doesn’t). That agility keeps us relevant, responsive, and ready for what’s next.
Empowering Teams for Success
Growth is only possible when people are equipped and empowered to lead it. That’s why we prioritize leadership development, skill-building, and autonomy across the organization.
Whether someone is managing a team, overseeing a project, or serving a client, we give them the tools and trust to succeed. Empowered teams are more engaged, more proactive, and more invested in the future we’re building together.
For example, we host an annual Leadership Summit where leaders from across the organization come together to learn, connect, and create inspiration and momentum for change. It’s one of the many ways we invest in leadership development and ensure our teams are prepared to lead with confidence.
Sustaining Momentum and Measuring Impact
Growth doesn’t end when a goal is achieved. Sustaining momentum means celebrating wins, learning from the journey, and continuing to challenge ourselves to improve.
We track our progress through performance metrics and impact: Are our clients better served? Are our people growing? Are we staying true to our mission and values? At CBE, we know that successful growth is not just about what we gain but also how we bring others along.
Final Thought
Leading through growth and change is never easy, but it’s where leadership truly comes to life. It’s where vision becomes action, values are tested and proven, and teams unite around shared purpose.
At CBE Companies, we are proud of our progress and even more excited about where we’re headed. With a clear strategy and a people-first approach, we’ll continue to navigate change and lead with confidence.
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Erica Parks
President & CEO
CBE Companies