Tips for Working with Generation Z

Tips for Working with Generation Z

Out with the Millennials and in with Generation Z! Those considered to be in Generation Z are those born from the mid-1990s to the mid-2000s, meaning we’re starting to see this generation as students more than we are seeing millennials. By 2020, 40 percent of Americans will be Generation Z so here are a few tips when it comes to working with this next generation of students!

They’re true digital natives.

This is the first generation to have been truly immersed in technology. Since technology is second nature for the group, your technology and process better be up to date to meet their needs. Websites should be mobile-first and apps should be created to ease the payments and application processes. 

Social media should also be a part for your plan to reach and work with students. Keep content updated on a regular basis and keep it visual and helpful. When students are working through the application process, you can guarantee they’re using social media to help make their decision.

They appreciate transparency.

Generation Z is looking for honesty, with 52 percent of them listing honesty as an important quality for a leader. As students work with the Bursar or Financial Aid offices their expectation is transparency and honesty. Be direct with them in what responsibility they’re taking on with their loans and borrowed money from the university or college. It will go a long way with this generation.

They’re Pragmatic. 

Generation Z grew up during the Great Recession. They’ve seen the reality of being without a job and they’re very aware of the economic climate we live in. These students are looking for stability after college.

These students are not risk takers and are a little more debt-averse than their millennial counterparts. They plan to work jobs, even full-time jobs in order to pay for college costs and are more conservative with their money. This is a perfect opportunity to engage these students with financial education once they get on to campus.

How do you plan to cater to this new generation on your campus? Are you seeing any changes or shifts within your campus already when it comes to these students? Leave your comment below!