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Three Ways to Leverage Social Media In Your Financial Aid Office

Three Ways to Leverage Social Media In Your Financial Aid Office

Posted On: November 20, 2017 by Lindsey Newcomb in: Government and Higher Education, Higher Ed

Eighty-eight percent of 18 – 29 year olds are on Facebook. Of that 88 percent, 77 percent are college graduates and 76 percent are checking Facebook on a daily basis. We get it - that’s a lot of numbers at once. But what it means is, your former and current students are on Facebook, making social media the perfect platform to communicate with them. Here are a few tips to leverage social media in your financial aid office. Celebrate With Them: We’ve all seen the posts on Facebook, a colleague, a friend or someone you haven’t talked to in five years has finally paid off their student loan debt, and they’re ready to shout it from the rooftops. They take a screenshot of the email or document saying they’ve paid it off and wait for the comments to roll in. Instead of a screenshot, provide them with a graphic to post, and encourage them to use a hashtag branded for your university or college. Give them a shout-out on Twitter and engage with their posts