CBE's Purpose and Core Values

Our everyday work and approach to business are guided by our five company core values: leadership, integrity, respect, innovation & continuous improvement. Learn how we apply these values to the way we work every day.

Making Lives Better…Creating Solutions

To be a premier provider of any service in any industry, you cannot simply talk big. There has to be substance behind your slogans, or what we call our “why.” At CBE, not only do we have a clear purpose and mission, but our core values bleed into every team and each interaction our employees have with our clients. CBE's core values are our daily inspiration and support our purpose: making lives better one call at a time, by connecting people to solutions.



We develop leaders...

We foster trust and collaboration to develop leaders focused on sustainable, superior performance. We set positive examples and invest in our employees so they can follow the guidelines of leadership.


We do the right thing…

We conduct our business in accordance with the highest standards of professional behavior and ethics. We are transparent, honest, and ethical in all our interactions with employees, clients, consumers, vendors, and the public.



We treat others as we expect to be treated…

We embrace each individual’s unique talents and honor diverse life and work styles. We operate in a spirit of cooperation and value human dignity.


We anticipate change and shape it to fit our purposes…

We acknowledge the weaknesses within our industry and create ethical, forward-thinking solutions to overcome them. We identify, develop and deploy leading edge technology, employee development programs, and process improvement tools.  


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Continuous Improvement

We are a learning organization…

We measure, monitor, analyze and improve productivity, processes, tasks, and ourselves to satisfy clients and stakeholders. We work with enthusiasm and intellect, and are driven to surpass what has already been achieved. We are not afraid to stand alone, especially when it is the right thing to do.



11 Trainers

not only teach and reinforce all the skills needed for success, but infuse CBE's culture that focuses on always doing the right thing for clients, consumers, and the company


Over 50

development classes give employees opportunities for skill development, career tips, and personal improvement

Effective People

Every single employee is formally trained in

The 7 Habits of Highly Effective People to give them the tools to succeed at their jobs — and at home and in their communities


Over 900

personal employee profiles developed to inventory skills and personal strengths



Employee performance

continual feedback that supports comprehensive and continued development and improvement for each employee